Search Engine Optimization (SEO) is the ongoing method of increasing the popularity of a website or web page in Google and other search engines’ organic search engine performance.
ECommerce SEO aims to increase organic traffic, which comes from search engines rather than paid advertising. Organic traffic is generally regarded as much more beneficial than paid traffic, as organic traffic has been shown to convert more frequently.
The modern customer is much more sophisticated than previous generations. Experts claim that the average American is subjected to 5,000 advertisements a day, whether we know it or not. Consumers perceive traditional advertising as disruptive, interrupting their daily lives to sell, according to marketers.
The essence of the relationship between advertisers and customers is shifting as a result of SEO. Users are looking for your products or services and asking questions about your niche using eCommerce SEO. After that, you provide them with useful knowledge. The user has faith in this knowledge since their study discovered it.
On-site optimizations and off-site optimizations are the two types of SEO that can be done.
On-site optimizations are updates you make to your website to make it more Google-friendly. This includes page names, title tags, meta descriptions, content design, page load speed, internal connection layout, mobile-friendliness, and microdata.
Backlinks and brand mention from other websites and social media networks are the most popular forms of off-site SEO.